Sunday, September 25, 2011

Ask Me How - Plymouth Lodge #160

"Ask Me How" is a membership recruitment tool Plymouth Lodge #160 is currently using. This is the third and last article in a series I choose to write about after attending the Metro West Masters and Warden Association on August 30, 2011.

I was very interested in hearing about this program that they were using to attract new members and follow-up on the leads they received. It is a newer version of a old program called, "2 B 1 Ask 1."

The lodge had buttons, cards, T-Shirts and other items made for their program. The main two items are the buttons and the cards. The buttons are blue with a Masonic Symbol and the words Ask Me How! The cards are pocket size when folded and printed on both sides of the cards.

Members of the lodge will wear their buttons at masonic functions or while out in public. When a potential member starts talking about the button and the phrase, Ask Me How, the member will do their best to answer the individuals questions. When they start inquiring more about the lodge and potential membership, the lodge member will present a card and ask the individual if they would like to fill it out and they are informed someone will follow-up with them on further questions or membership information.

The cards are two sided and are designed to fold in half and torn apart when the completed by both the lodge member and the potential member. The potential member receives one half of the card with information about what is a mason on one side and the lode member name he spoke with and a telephone for that member. The other half that was completed by the potential member has the individuals name and contact information on one side and notes with a date and initials of the member who turned in the card. There main focus is to insure someone follows-up with that individual.

I feel this was a very interesting program they are using and the cards would be a great tool for other lodges to use with the "State wide Open House Program on Saturday, October 15, 2011.